Launching and Leading a Business – BEP2O

Overall Curriculum Expectations

By the end of this course, students will be:

Strand A: Business Foundations

A1. Introduction to Business
Demonstrate an understanding of how businesses respond to needs, wants, and demands in the marketplace.

A2. Types of Businesses
Demonstrate an understanding of the forms of business ownership and the roles of stakeholders.

A3. Economic Basics
Describe the role of the economy in business decision-making.

A4. Ethics and Social Responsibility
Explain the importance of ethics and social responsibility in business.

Strand B: Developing the Venture

B1. Enterprising Skills and Attributes
Demonstrate an understanding of the enterprising skills and attributes needed to be an entrepreneur.

B2. Idea Development
Generate and evaluate business ideas.

B3. Market Research
Demonstrate an understanding of the importance of market research and how it is conducted.

Strand C: Planning the Venture

C1. Marketing
Demonstrate an understanding of how to develop and implement a marketing plan.

C2. Financial Planning
Demonstrate an understanding of the financial components of a business plan.

C3. Operations
Describe the processes involved in producing a product or delivering a service.

C4. Business Planning
Demonstrate an understanding of the components of a business plan.

Strand D: Leading the Venture

D1. Leadership
Demonstrate an understanding of effective leadership in a business context.

D2. Management
Demonstrate an understanding of management techniques used in business.

D3. Communication
Demonstrate an understanding of effective communication skills used in business.